Airship global mobile apps study: businesses send 36 notifications per user per month on average, up 18.4% since last year, 67% of users opt in to notifications (Greg Sterling/Marketing Land)

Greg Sterling / Marketing Land:
Airship global mobile apps study: businesses send 36 notifications per user per month on average, up 18.4% since last year, 67% of users opt in to notifications  —  Airship examined mobile app user permissions data from more than 700 million users worldwide.

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