With no branding yet from Intel to differentiate laptops under Project Athena, PC makers have little incentive to adhere to the project's target specifications (Sean Hollister/The Verge)

Sean Hollister / The Verge:
With no branding yet from Intel to differentiate laptops under Project Athena, PC makers have little incentive to adhere to the project's target specifications  —  Ultrabook was a powerful word, but Intel has forgotten why  —  Roughly eight years ago, Intel flexed its enormous power …

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