An investigation into I'm Shmacked, which exploited thousands of students by inducing them to provide viral videos of college parties to earn Instagram fame (Taylor Lorenz/New York Times)

Taylor Lorenz / New York Times:
An investigation into I'm Shmacked, which exploited thousands of students by inducing them to provide viral videos of college parties to earn Instagram fame  —  The chief executive of I'm Shmacked promises students Instagram fame, then silences them with threats.

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