NYT says it will stop using third-party data to target ads in 2021, building a first-party data platform instead, starting with 45 proprietary audience segments (Sara Fischer/Axios)

Sara Fischer / Axios:
NYT says it will stop using third-party data to target ads in 2021, building a first-party data platform instead, starting with 45 proprietary audience segments  —  The New York Times will no longer use 3rd-party data to target ads come 2021, executives tell Axios, and it is building out a proprietary first-party data platform.

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