Snapchat’s most popular yet under-exploited feature is finally getting the spotlight in 2020. Starting in February with a global release, your customizable Bitmoji avatar will become the star of a full-motion cartoon series called Bitmoji TV. It’s a massive evolution for Bitmoji beyond the chat stickers and comic strip-style Stories where they were being squandered to date.
Creating original in-house shows for its Discover section that can’t be copied could help Snapchat differentiate from the plethora of short-form video platforms out there ranging from YouTube to Facebook Watch to TikTok. Bitmoji TV could also up the quality of Discover, which still feels like a tabloid magazine rack full of scantly clad women, gross-out imagery, and other shocking content merely meant to catch the eye and draw a click.
With Bitmoji TV, your avatar and those of your friends will appear in regularly-scheduled adventures ranging from playing the crew of Star Treky spaceship to being secret agents to falling in love with robots or becoming zombies. The trailer Snapchat released previews an animation style reminiscent of Netflix’s Big Mouth.
TechCrunch asked Snap for more details, including how long episodes will be, how often they’ll be released, whether they’ll include ads, and if the company acquired anyone or brought on famous talent to produce the series. A Snap spokesperson declined to provide more details, but sent over this statement: “Bitmoji TV isn’t available in your network yet, but stay tuned for the global premiere soon!”
The Snapchat Show page for Bitmoji TV notes it is coming in February 2020. Users can visit here on mobile to subscribe to Bitmoji TV so it shows up prominently on their Discover page, or turn on notifications about its new content.
Snap realizes Bitmoji’s value
Snap has had a tough few years as many of its core features have been ruthlessly copied by the Facebook family of apps. Instagram Stories killed Snap’s growth for years and effectively stole the broadcast medium from its inventor. Facebook also ramped up it augmented reality selfie filters, added more ephemeral messaging features, and launched Watch as a competitor to Snapchat Discover.
“TV” is actually a return to Bitmoji’s roots. The startup Bitstrips originally offered an app for customizing the face, hair, clothes, and more of your avatar and then creating comic strips for them to appear in. Snap acquired Bitstrips back in 2016 for just $64.2 million — a steal not far off from Facebook snatching Instagram for under a billion. The standalone Bitmoji app blew up as soon as Snapchat began offering the avatars as chat stickers. It had over 330 million downloads as of April according to Sensor Tower despite Snapchat now letting you create your avatar in its main app.
Eventually, Snap began expanding Bitmoji’s uses. In 2017 Bitmoji went 3D and you could start overlaying them as augmented reality characters on your Snaps. The next year Snap improved their graphics, then launched the Snap Kit developer platform and Bitmoji Kit. This allows apps to build atop Snapchat login and use your Bitmoji as a profile pic. Soon they were appearing as Fitbit smart watch faces, alongside your Venmo transaction, and on Snapchat-sold merchandise from t-shirts to mugs. It’s part of a wise strategy to beat copycats by allowing allies to use real thing rather than building their own knock-off. That’s fueled the “Snapback” comeback which has seen Snap’s share price climb out of the gutter at $5.79 at the start of 2019 to $16.09 now.
One of Snap smartest innovations was Bitmoji Stories — the ancestor to Bitmoji TV. These daily Stories let you tap frame-by-frame through short comic strip-style interactions starring your avatar. Occasionally Bitmoji Stories would include rudimentary animation, but most frames were still images with text bubbles. Bitmoji could once again drive a narrative, rather than just being a communication tool. Still, they seem underutilized.
In 2019, Snapchat wised up. Bitmoji have become nearly ubiquitous amongst teens and Snapchat’s 210 million daily users. They’re the Google or Kleenex of cartoonish personalized avatars. Their goofy nature is also a perfect fit for Snapchat, and a reason they’re tough for stiffer and older tech giants to convincingly copy.
In April, Snap announced its new games platform inside its messaging feature that let you play as your Bitmoji against friends’ avatars in games ranging from Mario Party ripoff Bitmoji Party to tennis, shoot-em ups, and cooking competitions. Snap injects ads into the games, making Bitmoji key to its efforts to monetize its central messaging use case. Last month it launched custom and branded clothing for Bitmoji, which could open opportunities to earn money selling premium outfits or showing off brand sponsorships.
To truly take advantage of Bitmoji’s unique popularity, though, Snap needed to build longer-form experiences with the avatars at the center that . Stickers and Stories and games were fun, but none felt like must-see content. With Bitmoji TV, Snap may have found a way to get users to drag their friends into the app. Since everyone sees their own Bitmoji as the star, the cartoons could be more compelling then ones with impersonal characters you might find elsewhere around the web.
But Bitmoji TV’s success will depend largely on the quality of the writing. If your avatar is constantly getting into funny, meme-worthy situations, you’ll keep coming back to watch. But Snap’s teen audience has a keen nose for inauthentic bullsh*t. If the Shows feel forced, too childish, or boring, Bitmoji TV will flop. Snap would be savvy to invest in great Hollywood talent to produce the episodes.
High quality Bitmoji TV shorts could rescue Snapchat Discover from its own mediocrity. There are a few strong brands like ESPN SportsCenter on the platform, and Snap has several original Shows with over 25 million unique viewers. It’s also greenlit additional seasons of Shows like Dead Girls Detective Agency and new biopic clips from Serena Williams and Arnold Schwarzenegger. Still, a scroll through the Discover and Shows sections reveals plenty of trashy clickbait that surely scares away premium advertisers.
Bitmoji TV could offer video that’s not only fun and snackable, but out of reach for competitors who don’t have a scaled avatar platform of their own. As with the recent launch of Snapchat Cameos, the company has realized that the most addictive experiences center on its users’ own faces. Snapchat turned the selfie into the future of communication. Bitmoji TV could make an animated recreation of your selfie into the future of content.
Over the weekend, media and digital brand holding company IAC announced that it had agreed to buy Care.com, which describes itself as “the world’s largest online family care platform,” in a deal valued at about $500 million. Despite being the best-known marketplace in the United States for finding child and senior caregivers, Care.com has spent the past nine months dealing with the fallout from a Wall Street Journal investigative article that detailed potentially dangerous gaps in its vetting process. The company’s issues not only highlight the problems with scaling a marketplace created to find caregivers for the most vulnerable members of society, but also the United States’ childcare crisis.
Childcare in the United States is weighed down with many issues and arguably no one platform can fix it, no matter how large or well-known. Over the past year and a half, however, several startups dedicated to fixing specific challenges have raised funding, including Wonderschool, Kinside and Winnie.
But the issue has already created deep structural problems. From an economic perspective, a September 2018 study by ReadyNation and Council for a Strong America estimated that annually, the 11 million working parents in the United States lose a total of $37 billion in earnings because they lack adequate childcare. Businesses in turn lose a total of $13 billion a year as a result, while the impact on lower income and sales tax reduces tax revenues by $7 billion. Many parents change their career trajectories after they have children, even if they did not plan to. For example, a study published earlier this year in the Proceedings of the National Academy of Sciences found that 43% of women and 23% of men in STEM change fields, switch to part-time work or leave the workforce.
It’s easy to see “The Witcher” as Netflix’s answer to “Game of Thrones,” thanks to its impressive special effects and its big movie star lead (Henry Cavill, previously best known as Superman in the recent DC films) — not to mention its willingness to put blood, guts and naked female bodies on-screen.
But in other ways, “The Witcher” feels like a throwback to an earlier generation of fantasy TV, and to shows like “Xena: Warrior Princess.” While longer storylines weave their way through the eight-episode season — and those storylines tie together quite cleverly — the show also maintains an old-fashioned devotion to self-contained storytelling, with Cavill’s Geralt of Rivia battling different adversaries in each episode.
And as we explain on the latest episode of the Original Content podcast, we both found this to be pretty refreshing. Once you get past its gray surface, “The Witcher” turns out to be delightfully unpretentious, reveling in its pulpiness and occasionally poking fun at its stoic hero with preposterously large muscles.
That sense of fun also made us more forgiving of touches like rushed plots and anachronistic dialogue.
And while the setting might seem, at first, to resemble a generic copy of George R. R. Martin, we were both won over by “The Witcher”’s world-building; even though neither of us could keep track of all the made-up countries going to war with each other, we were still impressed by the intricate mythology behind some of the show’s monsters.
You can listen to our spoiler-free discussion in the player below, subscribe using Apple Podcasts or find us in your podcast player of choice. If you like the show, please let us know by leaving a review on Apple. You can also send us feedback directly. (Or suggest shows and movies for us to review!)
TechCrunch occasionally reviews cars. Why? Vehicles are some of the most complex, technical consumer electronics available. It’s always been that way. Vehicles, especially those available for the consumer, are the culmination of bleeding-edge advancements in computing, manufacturing, and material sciences. And some can go fast — zoom zoom.
Over the past 12 months, we’ve looked at a handful of vehicles from ultra-luxury to the revival of classic muscle cars. It’s been a fun year full of road trips and burnouts.
In the last weeks of 2018, we drove Audi’s first mass-produced electric vehicle. The familiar e-tron SUV.
I spent a day in an Audi e-tron and drove it hundreds of miles over Abu Dhabi’s perfect tarmac, around winding mountain roads and through sand-covered desert passes. The e-tron performs precisely how a buyer expects a mid-size Audi SUV to perform. On the road, the e-tron is eager and quiet, while off the road, over rocks, and through deep sand, it’s sturdy and surefooted.
A few months later, we got an Audi RS 5 Sportback for a week. It was returned with significantly thinner tires.
This five-door sedan is raw and unhinged, and there’s an unnatural brutality under the numerous electronic systems. Its twin-turbo 2.9L power plant roars while the Audi all-wheel drive system keeps the rubber on the tarmac. It’s insane, and like most vacations, it’s lovely to visit, but I wouldn’t want to live with the RS 5.
At the end of Spring, a 2019 Bentley Continental GT blew us away.
The machine glides over the road, powered by a mechanical symphony performing under the hood. The W12 engine is a dying breed, and it’s a shame. It’s stunning in its performance. This is a 200 mph vehicle, but I didn’t hit those speeds. What surprised me the most is that I didn’t need to go fast. The new Continental GT is thrilling in a way that doesn’t require speed. It’s like a great set of speakers or exclusive liquor. Quality over quantity, and in this mechanical form, the quality is stunning.
In late May, we drove Audi’s 2019 Q8 from Michigan to New York City and back. To the passengers, it was comfortable. For the driver (me), it was unpleasant.
Yet after spending a lot of time in the Q8, I found it backwards. Most crossovers provide the comfort of a sedan with the utility of an SUV. This one has the rough comfort of an SUV with the limited utility of a sedan. Worse yet, driving the Q8 around town can be a frustrating experience.
The BMW i8 is a long for this world, so we took it out for one last spin, several years after reviewing it just after it was released.
The BMW i8 is just a stepping stone in BMW’s history. An oddball. It’s a limited-edition vehicle to try out new technology. From what I can tell, BMW never positioned the i8 as a top seller or market leader. It was an engineer’s playground. I love it.
This fall, we went to Las Vegas to get the first taste of Ford’s latest GT500. It’s exhilarating and yet manageable.
During my short time with the 2020 GT500, I never felt overwhelmed with power when driving it on city streets. The 2020 GT500 is an exercise in controlled restraint. Somehow this 760 HP Ford can hit 60 mph in 3.3 seconds and still be easy to putz around town. It’s surprising and a testament to the advances made within Dearborn.
Supercars are often an exercise in excess, and yet the McLaren Senna GTR is something different. It’s a testament to how McLaren operates.
Sliding into the driver’s seat, I feel at home. The cockpit is purposeful. The track was cold with some damp spots, and the GTR is a stiff, lightweight race car with immense power on giant slick tires. Conventional wisdom would suggest the driver — me in this case — should slowly work up to speed in these otherwise treacherous conditions. However, the best way to get the car to work is to get the temperature in the tires by leaning on it a bit right away. Bell sent me out in full “Race” settings for both the engine and electronic traction and stability controls. Within a few corners — and before the end of the lap — I had a good feel for the tuning of the ABS, TC, and ESC, which were all intuitive and minimally invasive.
Read the review here.
Quick thoughts on other cars we drove this year.
2020 BMW M850i xDrive Coupe
A grand tourer for the modest millionaire. With all-wheel drive, a glorious engine, and heated armrests, the 850i is exciting and comfortable anywhere.
2019 Ford GT350
Forget the GT500. The GT350, with a standard gearbox and naturally aspirated 5.2L V8, is a pony car that gives the driver more control and more thrills than its more expensive, supercharged cousin.
2020 BMW M2 Competition Coupe
This small BMW coupe is perfectly balanced. It’s powerful, controllable, and, during our week with it, gave endless thrills (and donuts). This was my favorite car this year.
2019 Ford Raptor
Need a pickup that’s faster than a sports car? You probably don’t, but if so, we discovered the Raptor was capable and enjoyable if not a bit unwieldy in traffic thanks to its wide body.