Some mass email marketing firms complain they cannot get most of the people in mailing lists to check their emails and may lose ~80% of them due to EU's GDPR (Michelle Castillo/CNBC)

Michelle Castillo / CNBC:
Some mass email marketing firms complain they cannot get most of the people in mailing lists to check their emails and may lose ~80% of them due to EU's GDPR  —  - The GDPR requires companies to send emails to people on their mailing list who have never bought anything, asking permission to keep emailing them.

from Techmeme https://ift.tt/2LV7znX