Chartbeat study: only a third of 159 publishers that adopted Google's AMP in 2017 saw clear statistical evidence of a traffic increase (Lucia Moses/Digiday)

Lucia Moses / Digiday:
Chartbeat study: only a third of 159 publishers that adopted Google's AMP in 2017 saw clear statistical evidence of a traffic increase  —  Google unveiled its open-source Accelerated Mobile Pages format in 2016 to improve the mobile web by making pages load faster (and match Facebook's own fast Instant Articles format).

from Techmeme https://ift.tt/2Ln55hJ