Vegans, rejoice! JUST’s sustainable egg alternative is set to arrive in stores this fall.
The vegan foods company, formerly known as Hampton Creek, will sell the egg-free and dairy-free “egg” in certain grocery store chains across the U.S.
JUST co-founder and CEO Josh Tetrick, whose company was valued at $1.1 billion last year, says fans of JUST have long-awaited this day.
“Launching JUST Egg is a major milestone and we’re excited for it to become a favorite part of families’ meals far into the future,” Tetrick said in a statement. “Fans of JUST have been looking forward to this moment for some time and we’re eager to hear customers’ feedback when they try it at home or in their favorite restaurants.”
JUST’s “egg” product is among its growing line of vegan foods. It also carries salad dressing, cookie dough and mayo, most of which you can buy on Amazon and in grocery stores. The company also runs a clean meat lab, where it’s competing against Impossible Foods, Memphis Meats and other startups to conquer the lab-grown meat market.
If you’re unfamiliar with JUST, you may remember Hampton Creek. The company dropped that title 2017 after major scandals and poor business decisions led it down a bad, bad road.
Founded in 2011, JUST was a VC darling, raising capital from Facebook co-founder Eduardo Saverin, Salesforce founder and CEO Marc Benioff and Khosla Ventures, among others. But in 2016, reports emerged that employees were buying products off the shelves to increase sales figures, a move that resulted in an SEC investigation.
The company went on to lose several executives amid other reports it was blasting through $10 million per month — though the company says those were reports were “unsubstantiated and untrue.” The final blow, however, was last July, when every member of the company’s board stepped down, except for CEO Josh Tetrick, who remains at the helm.
After a couple of months, Tetrick hit the ground running again with new board members and patents signaling a new direction for JUST.
JUST Egg will be available in Hy-Vee, Fresh Thyme, Gelson’s, Nugget, Mollie Stone’s, New Seasons, Lunardi’s, Mariano’s, Haggen, Metropolitan Market, Acme Fresh Markets and others.
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