A look at ChuChu TV, the Chennai-based kids entertainment empire on YouTube that has 19B+ views, 29M aggregate subscribers, and adds ~40K subscribers daily (Alexis C. Madrigal/The Atlantic)

Alexis C. Madrigal / The Atlantic:
A look at ChuChu TV, the Chennai-based kids entertainment empire on YouTube that has 19B+ views, 29M aggregate subscribers, and adds ~40K subscribers daily  —  chuchu tv, the company responsible for some of the most widely viewed toddler content on YouTube, has a suitably cute origin story.

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