Amazon has signed a new deal with Apple that will allow the retailer to increase the selection of Apple products on its site, according to a report from CNET, which Amazon also confirmed. The deal will give Apple-authorized resellers the ability to sell a wide range of devices on Amazon — including Apple’s recently launched iPad Pro, iPhone XS and XR, and Apple Watch Series 4, in addition to Beats headphones.
Previously, these products were only available through Amazon’s third-party marketplace sellers at various price points, or not available at all, CNET noted.
Amazon confirmed the deal to TechCrunch in a statement.
“Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want,” an Amazon spokesperson said. “We look forward to expanding our assortment of Apple and Beats products globally.”
Apple, so far, has not responded to a request for comment.
CNET said the deal will impact the U.S., U.K., France, Germany, Italy, Spain, Japan and India.
The deal will also see Amazon removing the listings of Apple products from independent sellers, the report said.
The expansion is not surprising. Apple already allows Amazon to sell some of its devices, including MacBook laptops and Beats headphones.
The companies had been fierce rivals for years, but have been working together more amicably in recent months.
Before, the two had a number of issues between them. Notably, Amazon had stopped allowing the sale of Apple TV on its site, in order to promote its competing product, Fire TV. But Apple CEO Tim Cook announced at WWDC 2017 that Apple and Amazon had come to an agreement, which would also allow Amazon’s Prime Video app to arrive on Apple TV.
The Apple TV also later returned to Amazon. This year, Amazon launched a version of its FreeTime Unlimited service for Apple’s iOS devices, as well.
However, there is one notable exception to the new agreement: Amazon won’t sell Apple’s HomePod.
The HomePod competes with Amazon’s Echo smart speakers, which is a growing opportunity in terms of Amazon’s entry into voice computing and virtual assistants. The retailer also doesn’t sell Google Home speakers at this time.
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