How indie bookstores are thriving by using Instagram to build communities, and creating "Instagram walls" that often lead to viral photos and free marketing (Nisha Chittal/Vox)

Nisha Chittal / Vox:
How indie bookstores are thriving by using Instagram to build communities, and creating “Instagram walls” that often lead to viral photos and free marketing  —  Stores like Books Are Magic and the Last Bookstore are benefiting from love on #bookstagram.  —  The internet is killing independent bookstores.

from Techmeme http://bit.ly/2Rl1iIs