How LA-based Brud is working to turn CGI-based characters into social media celebrities, like its Miquela, which has 1.5M Instagram followers (Wall Street Journal)

Wall Street Journal:
How LA-based Brud is working to turn CGI-based characters into social media celebrities, like its Miquela, which has 1.5M Instagram followers  —  ‘Lil Miquela’ tests power of fabricated social-media celebrity, and investor interest in fake characters  —  Miquela Sousa, who recently graced billboards …

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