Netflix uses subtitles and dubs in many languages to widen audiences for its shows because its subscription model incentivizes it to appeal to global customers (Farhad Manjoo/New York Times)

Farhad Manjoo / New York Times:
Netflix uses subtitles and dubs in many languages to widen audiences for its shows because its subscription model incentivizes it to appeal to global customers  —  Instead of trying to sell American ideas to a foreign audience, it's aiming to sell international ideas to a global audience.

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