The Instagram egg account, with 10M+ followers, was started by an advertising professional; a Hulu ad based on the egg debuted Sunday promoting mental health (New York Times)

New York Times:
The Instagram egg account, with 10M+ followers, was started by an advertising professional; a Hulu ad based on the egg debuted Sunday promoting mental health  —  He works in advertising.  —  When Chris Godfrey learned in early January that the record for “likes” on an Instagram post was held …

from Techmeme http://bit.ly/2HQQIFU