Sources: Apple plans to give its movies traditional theatrical release runs before releasing them on Apple TV+ in the interest of brand-building and prestige (Wall Street Journal)

Wall Street Journal:
Sources: Apple plans to give its movies traditional theatrical release runs before releasing them on Apple TV+ in the interest of brand-building and prestige  —  Maker of iPhone would keep movies in cinemas for weeks before release on streaming TV  —  Apple Inc. is looking to make a splash …

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