Consumer insights provider Hitwise is shutting down after 24 years, following allegations that it purchased sensitive user data from Avast's Jumpshot (George P. Slefo/Ad Age)

George P. Slefo / Ad Age:
Consumer insights provider Hitwise is shutting down after 24 years, following allegations that it purchased sensitive user data from Avast's Jumpshot  —  The move underscores the growing impact consumer privacy is having in areas such as ad tech  —  Consumer insights company Hitwise …

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