A look at Shop, Shopify's new app for consumers, which saves stores from having to build their own shopping app and offers personalized product recommendations (Sirin Kale/The Guardian)

Sirin Kale / The Guardian:
A look at Shop, Shopify's new app for consumers, which saves stores from having to build their own shopping app and offers personalized product recommendations  —  It is the second-largest e-commerce platform in the US, yet remains anonymous.  Will its new app change all that?

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