A look at NYT's first-party data program for direct-sold ads that uses its own data and data science techniques, which it says has performed well competitively (Pranay Prabhat/NYT Open)

Pranay Prabhat / NYT Open:
A look at NYT's first-party data program for direct-sold ads that uses its own data and data science techniques, which it says has performed well competitively  —  The New York Times launched an advertising data program for our direct-sold ads business that uses our own data and data science techniques.

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