Behind the rise of Japan's "poikatsu" influencers, who share tips on maximizing loyalty points, driven by generous rewards programs by apps like Line Pay (Rest of World)

Rest of World:
Behind the rise of Japan's “poikatsu” influencers, who share tips on maximizing loyalty points, driven by generous rewards programs by apps like Line Pay  —  To attract reluctant consumers, Japanese fintech companies have used generous rewards programs.  Now an unlikely subculture has emerged to take advantage.

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