Report: in pitch decks submitted to US advertisers about new ad formats, TikTok says it has 732M MAUs globally, 100M+ in the US, 59% of its users are under 24 (Andrew Hutchinson/Social Media Today)

Andrew Hutchinson / Social Media Today:
Report: in pitch decks submitted to US advertisers about new ad formats, TikTok says it has 732M MAUs globally, 100M+ in the US, 59% of its users are under 24  —  TikTok is planning to launch a range of new eCommerce focused ad offerings as it seeks to maximize its revenue potential …

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