Eddy Cue and Apple Maps team members describe how they are rebuilding the product from the ground up to eventually own the entire map stack, like Google does (Matthew Panzarino/TechCrunch)

Matthew Panzarino / TechCrunch:
Eddy Cue and Apple Maps team members describe how they are rebuilding the product from the ground up to eventually own the entire map stack, like Google does  —  The company is rolling out more detailed maps built from its own data for the first time  —  I'm not sure if you're aware, but the launch of Apple Maps went poorly.

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