YouTube expands its TrueView in-stream ad format to add more extensions that let advertisers push actions like app downloads or buying movie tickets (Sarah Perez/TechCrunch)

Sarah Perez / TechCrunch:
YouTube expands its TrueView in-stream ad format to add more extensions that let advertisers push actions like app downloads or buying movie tickets  —  YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format …

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