As companies seek more direct ways to engage customers, ad agencies like WPP face increased competition from tech consultants like Accenture, Deloitte, and IBM (Stephen Wilmot/Wall Street Journal)

Stephen Wilmot / Wall Street Journal:
As companies seek more direct ways to engage customers, ad agencies like WPP face increased competition from tech consultants like Accenture, Deloitte, and IBM  —  The shift from ads to digital marketing is setting up a fight between ad agencies and tech consultants

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