Saturday, February 2, 2019

MediaRadar: YouTube 2018 ad revenue rose 11% YoY, as Geico and Samsung accounted for 11.5% of revenue and media and entertainment companies brought in 30%+ (Amy Gesenhues/Marketing Land)

Amy Gesenhues / Marketing Land:
MediaRadar: YouTube 2018 ad revenue rose 11% YoY, as Geico and Samsung accounted for 11.5% of revenue and media and entertainment companies brought in 30%+  —  YouTube ad revenues increased 11 percent year-over-year in 2018, according to MediaRadar.  —  YouTube saw a 51 percent ad renewal …



from Techmeme http://bit.ly/2TqTXoM

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