With 100M devices sold, Alexa has achieved some level of product-market fit, but Amazon is still looking for Alexa's strategic place within its business (Benedict Evans)

Benedict Evans:
With 100M devices sold, Alexa has achieved some level of product-market fit, but Amazon is still looking for Alexa's strategic place within its business  —  Amazon's Alexa has been a huge, impressive and unexpected achievement.  Amazon created a category from scratch and left both the AI leader Google …

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