How Paytm Mall, against the wishes of its investors, went after Flipkart and Amazon, failed, and is now trying to become a wholesale platform for merchants (Anushree Singh/The Economic Times)

Anushree Singh / The Economic Times:
How Paytm Mall, against the wishes of its investors, went after Flipkart and Amazon, failed, and is now trying to become a wholesale platform for merchants  —  In December last year, when board members of Indian e-commerce company Paytm Mall met to take stock of its business, they were in for a shock.

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