Greg Joswiak, Apple's VP of product marketing, talks about the development of AirPods, says the product has "done even better than we could ever imagine" (Jeremy White/WIRED UK)

Jeremy White / WIRED UK:
Greg Joswiak, Apple's VP of product marketing, talks about the development of AirPods, says the product has “done even better than we could ever imagine”  —  The wireless headphones have been a surprise hit.  Here's how  —  If you started a business in an ultra-competitive space …

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