How Right Media, a New York-based adtech company, built the first internet ad exchange in 2005 and gave birth to programmatic advertising (Adrianne Jeffries/New York Magazine)

Adrianne Jeffries / New York Magazine:
How Right Media, a New York-based adtech company, built the first internet ad exchange in 2005 and gave birth to programmatic advertising  —  In celebration of New York Magazine's 50th anniversary, this series, which will continue through October 2018, tells the stories behind key moments that shaped the city's culture.

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