Wednesday, July 11, 2018

Netflix's content spend is not reckless; its strategy to capture paid users' leisure time gives it an edge over free content platforms like Facebook and YouTube (Matthew Ball/@MediaREDEF)

Matthew Ball / @MediaREDEF:
Netflix's content spend is not reckless; its strategy to capture paid users' leisure time gives it an edge over free content platforms like Facebook and YouTube  —  Even when underestimated, Netflix's ever-escalating, industry-leading content spend remains a point of fear and fascination in the media industry.



from Techmeme https://ift.tt/2NDXwFL

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