Saturday, August 11, 2018

Marketers are finding ways to reach children as young as 6 through YouTube influencers, apps, and Snapchat filters, raising concerns of undue influence (Abha Bhattarai/Washington Post)

Abha Bhattarai / Washington Post:
Marketers are finding ways to reach children as young as 6 through YouTube influencers, apps, and Snapchat filters, raising concerns of undue influence  —  Nine-year-old Isabella Colello shops for just about everything online.  —  She scrolls through the Amazon app on her phone at least once a day.



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