A look at burgeoning industry of influencer marketing, where brands routinely shell out $60K+ for one video review, or $85K+ to publicly disparage a competitor (Paris Martineau/Wired)

Paris Martineau / Wired:
A look at burgeoning industry of influencer marketing, where brands routinely shell out $60K+ for one video review, or $85K+ to publicly disparage a competitor  —  WHEN SAHARA LOTTI started her lash extensions company, Lashify, in 2017, she didn't know what she was getting herself into.

from Techmeme https://ift.tt/2zqDNnh