How companies use customer lifetime value scores to differentiate prices, services offered; unlike FICO scores, CLVs aren't regulated or accessible to consumers (Khadeeja Safdar/Wall Street Journal)

Khadeeja Safdar / Wall Street Journal:
How companies use customer lifetime value scores to differentiate prices, services offered; unlike FICO scores, CLVs aren't regulated or accessible to consumers  —  Retailers, wireless carriers and others crunch data to determine what shoppers are worth for the long term—and how well to treat them

from Techmeme https://ift.tt/2zpXHho