GroupM: digital ad spend is predicted to overtake spending on traditional media for the first time in 2020, excluding online ads sold by old media outlets (Alex Barker/Financial Times)

Alex Barker / Financial Times:
GroupM: digital ad spend is predicted to overtake spending on traditional media for the first time in 2020, excluding online ads sold by old media outlets  —  Overall spending predicted to fall almost 12% but pain will be unevenly spread across industry  —  Digital advertising on platforms …

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