Friday, November 2, 2018

Apple's 29% Q4 iPhone revenue increase YoY, despite almost no change in iPhone unit sales, suggests Apple's price hike strategy appears to be working (Natt Garun/The Verge)

Natt Garun / The Verge:
Apple's 29% Q4 iPhone revenue increase YoY, despite almost no change in iPhone unit sales, suggests Apple's price hike strategy appears to be working  —  Apple devices are getting more expensive across the board, helping the company earn more per device  —  Despite a zero percent change …



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